So, we’ve talked a bit about appealing to consumers’ senses in advertising in the past, and Allan Jett SRC Sales Executive, wanted to expound on a certain feature in detail… Allan writes, Savvy retailers know how important it is to “face-off” a sales aisle (not “face-off” as in a hockey face-off, and also not as [...]
Consumers: Do Your Research!
Allan Jett, SRC Sales Executive, writes: As a manufacturer, I produce something that hopefully will sell itself. Imagine that: Starting a business, creating a good product, selling at a fair price, and without advertising, consumers magically flock to your product and automatically want to buy it without hesitation or further research. Ha! Obviously, this is [...]
Lake Tahoe: Appreciating Both Nature & Technology
Allan Jett, SRC Sales Executive, went to Lake Tahoe in Nevada with his wife in October 2011. They met up with a few colleagues and enjoyed the BEAUTIFUL scenery for a week! Allan wrote a few thoughts he had after returning… Wandering around Lake Tahoe, my wife and I came across this ice house. This [...]
A Relaxed Workday: Not as Farfetched as You Think
I was browsing Garden Fresh Salsa’s Facebook today, and one of their ‘liked’ pages caught my eye: Zen Habits, run by Leo Babauta. I read the top blog entry on Zen Habits: “7 Little Things That Make Life Effortless,” and loved it. It honestly really brightened my morning. Many posts focus on improving one’s health and [...]
Appealing to Senses Creates Sales
Ambiance and subtle details that appeal to your consumer’s senses are more important than you might realize. Think about it: When you go about your daily errands, what entices you to buy one product over another? What entices you to shop or eat at certain places? Of course quality and fair prices matter greatly—but also, [...]
My Glass Display Doors Are Popping Open!
Why it happens: Our walk in coolers are structurally solid and fully gasketed. When properly installed they will form an air-tight unit. When any of the doors are closed suddenly, an air-hammer effect can be created inside the walk in cooler. There will be a positive pressure formed, and this pressure will be released at [...]
How to Properly Seal Walk in Cooler Doors
SLIDING GLASS DOOR MODELS: All walk in coolers must be level for sliding glass doors to seal properly. If the floor is not level, there may be gaps at the top or bottom of the door seal against the cabinet sidewall. There may also be gaps on the overlap seal from door to door. In [...]
How to Successfully Market Your Restaurant Online
While browsing Twitter today, I stumbled across an interesting status from Mark Moreno’s twitter (@foodsho). He linked to a great post called “How to Successfully Market Your Restaurant Online“. Since many of SRC’s customers are restaurant owners, I figured it was very beneficial to tell you all about it! “The Restaurant Boss” uses a video [...]
Adjusting Your Walk in Cooler’s Temperature
“Help! My product is freezing. What should I do? How do I adjust the temperature and what should I set it to?” Here’s what’s going on: Air directly exiting the evaporator coil is approximately 10 degrees colder than the overall temperature in your walk in cooler. So, products placed too close to the coil may [...]
A Few Updates!
SRC has made a few updates to our main website! We added a completely new gallery with several different albums, including walk in coolers/freezers, reach in coolers, and walk in cooler doors. We always love receiving pictures from our customers of their newly installed walk in and reach in coolers, so please, don’t hesitate to [...]
